GTM Readiness Audit

Is Your Dev Tool Website Converting?

Audit your dev tool site for positioning, proof, CTA clarity, pricing confidence, and the docs handoff that turns evaluation into adoption.

Try:

What the audit is actually checking

Positioning & Messaging

10 pts

Clear product description, target persona, pain point, urgency, and differentiator

Value Prop & Outcomes

10 pts

Concrete metrics, before/after contrast, multiple value props, testimonials

Target Personas & Use Cases

10 pts

Developer content, engineering leadership, use case pages, compliance personas

Product & Feature Clarity

10 pts

How it works, integrations, feature grid, code snippets, screenshots

Pricing & Plans

10 pts

Visible pricing, simple tiers, free tier, clear cost structure, risk-free

Design Partner / Early Access

10 pts

Beta/early access CTA, partner benefits, scarcity signals, community

Social Proof & Credibility

10 pts

Customer logos, testimonials, founder credentials, investors, open source

CTAs & Conversion Paths

10 pts

Primary CTA, secondary CTA, nav CTA, specific copy, multiple touchpoints

Content, SEO & Readability

10 pts

Meta tags, heading structure, blog, content readability, structured data

Trust, Security & Compliance

10 pts

Security page, compliance certs, privacy policy, data residency, status page

Inspired by the ShipReady GTM audit framework. Built by DocsAlot